Our board consists of some of the most respected names in green building in addition to those who bring their expertise in the fields of business development and communications.


david charronDavid Charron
David Charron is Associate Director for the Lester Center for Entrepreneurship and Innovation at the Haas School of Business at UC Berkeley. He is also a lecturer in entrepreneurship at the MBA level at the Haas School. He has been working in the field of technology commercialization and entrepreneurship for 18 years. Mr. Charron has held positions in technology licensing and commercialization with Xerox PARC, MIT and Stanford University. In 1995, he co-founded Scientific Learning Corporation, a publicly -traded neuroscience company based on innovations from USCS and Rutgers. He has also worked with Technology Ventures Corporation, a non-profit organization, fostering the commercialization of technologies emerging fro the national lab system through direct assistance to entrepreneurs and startups.

Mr. Charron is also the Executive Director of the Berkeley Entrepreneurship Laboratory, a non-profit incubator with the goal of increasing entrepreneurial activity at UC Berkeley and Lawrence Berkeley National Laboratory. At Haas, Mr. Charron teaches Case Studies in Entrepreneurship, Workshop for Startups and Entrepreneurship. He has also been a principal member of the faculty team for the Intel curriculum project teaching other faculty members how to teach entrepreneurship in Budapest, Madrid, Sofia, Mumbai, Dublin, Cairo, Istanbul, Moscow, and Beijing. He holds a BS degree in Mechanical Engineering from Stanford University and an MBA from the Haas School.


annedminster70Ann V. Edminster
Ann Edminster is a recognized national expert on green home design and construction. Her new book, Energy Free: Homes for a Small Planet, offers guidance on net-zero energy home design.

She is a principal author of the LEED for Homes Rating System and consults to builders, owners, developers, supply chain clients, design firms, investors, entrepreneurs, non-profits, and public agencies. She sits on advisory boards of a number of green building companies, is a contributing editor to GreenBuildingAdvisor.com, and has consulted on numerous LEED Platinum Home projects that are targeting multiple high-performance ratings and certifications, including net-zero energy. She is a widely acclaimed green building educator and facilitator and has been a co-organizer of three international peer-to-peer green building conferences, the most recent of which is Build Well 2010.


GilFriend70Gil Friend
Gil Friend is founder, president & CEO of Natural Logic Inc, providing advisory services in strategy, design, operations and information systems that help clients build economic advantage through exceptional environmental performance.

Clients have included Arizona Public Service, Auberge Resorts, Agilent Technologies, the California Department of General Services, Coca Cola, Dean Foods, Ex’pression Center for New Media, Equal Exchange, General Mills, Gilead Sciences, Granite Construction, Green Mountain Energy, Hewlett Packard, Levi Straus & Co, Nike, Odwalla, Pacific Gas & Electric, Sun Microsystems, the US General Services Administration and many others.

A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him "One of the country’s leading environmental management consultants—a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."

Friend is Adjunct Faculty at Presidio Graduate School. He lectures widely on business strategy and sustainability issues and writes The New Bottom Line, offering strategic perspectives on business and environment. He is the author of The Truth About Green Business (FT Press) and the forthcoming Profit on Purpose: Risk, Fiduciary Duty and the Laws of Nature; was coauthor of Biofuels Development and Soil Productivity (1982); and has contributed chapters to several books, including Worldchanging: A User’s Guide to the 21st Century, Sustainable Enterprise Report, Sustainable Enterprise Fieldbook, Sustainable Food Systems, and Stepping Stones. He holds an M.S. degree in systems ecology from Antioch University, has a black belt in Aikido, and is a seasoned practitioner of "The Natural Step" environmental management system.



bruce kingBruce King
Founder and Director

A registered structural engineer for 27 years, Bruce has worked on high-rise structures in San Francisco, aircraft remodels in Miami, Tahitian resorts, Buddhist monasteries in the Colorado Rockies, passive solar designs all of the world, and hundreds of houses of every shape throughout North America. He has given lectures and talks on ecological building at universities around the world – from showing young schoolchildren about natural building with clay and straw, to speaking on ecological building at the invitation of Prince Charles’ Foundation for the Built Environment in London, and at the invitation of the Chinese government in Shanghai and Beijing. He has been featured on public radio in the UK and USA, and print publications such as the Los Angeles Times, USA Today and The Wall Street Journal.

King is an advisor to Serious Materials, Foundation Capital and GreenBuildingAdvisor.com. With his wife and partner, Sarah Weller King, he is also the founder of the Green Building Press and author or Buildings of Earth and Straw, Making Better Concrete, and Design of Straw Bale Buildings. In 2010 he completed revisions to ASTM 2392 | Standard Guide for Design of Earthen Wall Building Systems, and has contributed dozens of papers and articles to conferences, books and journals. He lives with his family in Lucas Valley, California.


SarahKing70Sarah Weller King
Secretary/Treasurer

Sarah Weller King has over 25 years of fund raising and marketing communications experience, operating her own freelance consulting business and working with over 75 nonprofit organizations in the local, regional, national and international arenas. In addition, she has worked extensively in corporate communications, video production and proposal development. For EBNet, she is responsible for all management and administration, budget development and implementation and reporting. With her husband, Bruce, Sarah is co-founder of Green Building Press, a small publishing company.

Sarah is one of the founding parents of Dedication to Special Education, an all volunteer organization in Marin County committed to improving the quality of special education. Since 2003 she has served as co-chair of the executive board and is responsible for the organization’s Grants to Special Educators program Sarah and Bruce have 2 children, Tyler, 18 and Lucy, 13. Tyler has Fragile X Syndrome and attends special day classes in Marin County. Lucy was adopted from India and attends Miller Creek Middle School.



KloepferPeter Kloepfer
A co-founder of NexCore Group, healthcare real estate owners and developers in Denver, Colorado, Peter Kloepfer is pivotal to the company’s strategic planning. His leadership drives the structure of NexCore’s development and acquisitions projects, the evaluation and negotiation of capital and debt sources, and major project delivery. In his 23 years of real estate development financing and structuring, Peter has been responsible for over $2 billion of real estate transactions and has invested in more than $450 million of projects. He holds Juris Doctorate and Master of Law in Taxation (LL.M.) degrees and is a licensed CPA.



lituanioNick Lituanio
Nick Lituanio founded True North Agency, a small marketing communication agency that uses a virtual staffing model to meet the demands of its diverse client base. As a hands on President and CEO it is Nick’s job to focus on ways to help True North’s clients deliver their most important messages to their most important asset, their customers.

Most recently Nick was a Partner with East West Communications Group. While at East West Nick established the virtual agency practice and brought this model to Cisco, Oracle, Hewlett Packard, and other demanding clients where it was proven as a viable model for serving large companies with diverse communications needs.

Prior to this Nick served as an executive producer at InVision Communications, a global events and media company. While at InVision Nick worked to develop the idea of “media independence”. Media independence is the idea is that good communication partners should be able to tell a compelling story regardless of the end media deliverable – because story comes first companies should look for communication vendors who are “media independent” or “media agnostic”

Nick began his career in the Broadcast Television business where he worked both above and below the line in news, sports and entertainment programming. Nick graduated from San Francisco State University with a B.A., in Broadcast Communications Arts in 1985. Nick is married with 2 children and resides in San Rafael, California.



KRitchie70Kirsten Ritchie
Kirsten Ritchie is a Senior Associate and Director of Sustainable Design, Asia/Pacific Region, for Gensler, a global architecture and design firm. She has more than 25 years’ experience in various aspects of high performance building design, green product certification, environmental clean-up, business intelligence technology and sustainable infrastructure. At Gensler, her numerous projects include leading the sustainability assessment of LEED certification of new and existing corporate campuses across the Pacific, including projects in the San Francisco Bay Area and Chengdu, China. She also created environmental guidelines for Oracle’s office projects worldwide and works on a number of LEED projects in the United States and China. She sits on San Francisco's Green Building Task Force and the national board of directors of the USGBC. Recently, Kirsten became the operations chair for the Business Council on Climate Change (BC3), a joint collaboration of the San Francisco business community, San Francisco Department of the Environment, the Bay Area Council and the United Nations Global compact. She is a much-sought-after guest speaker who offers her vision and insight into environmental topics. She is widely and fondly known as a Green Products Guru, Data Geek, Sustainability Strategist, Foodie and Perpetual Optimist.



JanStensland70Jan Stensland

Jan Stensland has over 25 years experience in design and green building, specializing in healthy building materials.  Her company, Inside Matters, provides indoor environmental quality and sustainable design consulting, education and research to healthcare, universities, manufacturers and government agencies.


larry strain70Larry Strain
Larry Strain is a senior partner with Siegel & Strain, an award winning architectural design, research, and consulting firm committed to sustainable design with a particular expertise in green building materials. Larry Strain's ReSourceful Specifications -- guideline specifications for environmentally sustainable materials and methods -- is an outgrowth of this research and is now incorporated into the GreenSpec Directory, published by Building Green, Inc.

Larry has been involved with sustainable design for over 35 years. He studied ecological systems at the Evergreen State College in the early 1970's, was a student instructor at the Farallones Institute in California with Sim Van der Ryn and Peter Calthorpe, and in the mid 1970's, co-founded and served as the General Contractor for the Solar Center, one of the largest solar design and installation companies in the Bay Area. Mr. Strain received a Masters in Architecture from UC Berkeley in 1983, and became a partner at Siegel & Strain Architects in 1990.

Strain has consulted on sustainable design to the San Francisco Department of Architecture, Lawrence Berkeley National Laboratories, and led workshops for the EPA and GSA. He has taught sustainable design courses at U.C. Berkeley, and in 2001 was a visiting faculty at the International Laboratory for Architecture and Urban Design in Venice, Italy. Mr. Strain is a LEED AP and Fellow in the American Institute of Architects. Siegel & Strain Architects has won numerous awards for sustainable design, including three AIA COTE Top Ten Projects Awards

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